Emma Parkin Interview

Emma Parkin

Editorial Director, Barefoot Books

Could you walk us through your background including how you came to your current position as Editorial Director for Barefoot Books?

I started my working life in publishing as a Project Editor with a small company called Tempus Publishing, soon becoming Commissioning Editor and later Acting Publisher. After a couple of years there, I realised that my passion lay in children’s publishing so I wrote to Barefoot Books and was fortunate enough to land a job as their Group Publishing Manager. I was based in their Bath offices in England for seven years but also spent a year in their US office in Cambridge, Massachusetts. By then, I had two small children so I took a break from my full-time role to spend more time with my family. I set up Conker House Publishing Consultancy with an ex-colleague which led us to many stimulating and rewarding collaborations from educational resources for Ghana to papers for the World Economic Forum, alongside plenty of children’s books, too. In July 2019, Barefoot Books offered me the role of Editorial Director which I happily embraced so here I am!

Tell us about a) one of the most rewarding and b) one of the most challenging projects you've overseen.

I would have to talk about the same project on both fronts. In 2011, we published the Barefoot Books World Atlas, written by Nick Crane and illustrated by David Dean. It is a truly stunning book, packed with information and beautiful illustrations. A project that already felt rewarding and challenging became even more so when we turned it into an all-spinning and all-dancing app. The globe literally spins at the touch of your finger, the soundscape changes as you navigate the globe and it is populated by loads of incredible animations. Needless to say, the world of app development was quite different from book publishing so there were many challenges but we are so proud of the product we created. We have recently upgraded the Barefoot World Atlas App and it has been featured by Apple as ‘App of the Day’!

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Illustrator: David Dean (Member of

Who or what inspires the creative process at Barefoot Books?

What I particularly love about the creative process at Barefoot Books is that it is never formulaic. Sometimes it’s a manuscript which captures us all with its language and prose. Other times the visuals can lead the development of a book. Sometimes we start with a concept and build out from there, finding the right contributors and bringing in inspiration from far and wide. We work very collaboratively across sales, design, marketing and editorial so everyone pitches in with ideas including our children. They are often the best at coming up with fabulous concepts!

Select 3 titles on your current list to share with our audience and explain why you have chosen them.

i) From My Window was released in March 2020 and epitomises all that Barefoot stands for – an #OwnVoices book about the favelas of Rio de Janeiro. The book poses the question, “What do you see from your window?” which feels so relevant as we all deal with the current lockdown around the world.


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ii) I Took the Moon for a Walk is a real Barefoot classic and has been a bestseller for many years. Carolyn Curtis’ lyrical text captures young minds while Alison Jay’s imaginative artwork continues to delight on every reading.

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Illustrator: Alison Jay (Member of

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iii) Ready, Set, Go! is another recent publication well worth shouting about. Coming from a family crazy about all sorts of sports, this has been great fun to develop alongside Celeste Cortright and Christiane Engel . As ever for Barefoot, the book is diverse, inclusive and opens children up to a whole world of possibilities.

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Illustrator: Christiane Engel (Rep: Good Illustration) - Member of

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For those illustrators looking to appeal to Barefoot Books, what portfolio advice would you offer?

I’d recommend having a good look at the existing Barefoot Books products. We have a very distinct look and feel to all our publishing, with a particular love for a strong palette, rich textures and the ability to capture character. We’d rather see a smaller but well-curated portfolio which is tailored to what we are looking for than a range of too many different styles.

Aside from artistic talent, what other key qualities do you look for in an illustrator?

Creating a Barefoot book is a collaborative process from start to finish so we definitely look for artists who are happy to exchange ideas and respond to feedback. Enjoying being creative is really key!

What are some of the biggest challenges facing the children's publishing industry today?

I think the coronavirus pandemic has to be mentioned in answer to this question. We are all still waiting to see what long-term impact it will have on the world of children’s publishing. I really hope that the children’s book fairs will be able to get back up and running again soon. 

Which children's books from your own childhood do you remember fondly?

Having grown up in the Lake District, a picturesque part of England and home to Beatrix Potter, I would have to mention Peter Rabbit and his friends. There was so much to love in the various characters, the intriguing plot lines and the beautiful scenery as a backdrop.

Who do you admire in the world of children's publishing?

Tessa Strickland, co-founder of Barefoot Books, is someone I have always seen as an important role model. She approaches every challenge with integrity and thoughtfulness – something that I aspire to do, too!

What would your dream project look like?

I’d like to think we have several of these in our product development process right now. We are always looking for topics that will captivate young minds, build strong characters and make reading a pleasure and not a chore. A book that incorporates all those elements stacks up to be a dream project in my mind. As I look at the world around me, children’s publishing could not feel more important than it does now.

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